The Pirate FM Toy Appeal 2015

Toy Appeal


Christmas has come early for youngsters at a much-loved Cornish charity.

The team at the Children’s Hospice South West Little Harbour near St Austell were astonished with yet another successful year of Pirate FM’s Toy Appeal.

The Pirate FM Toy Appeal, supported by NatWest, ran for three weeks and within this short amount of time collection boxes were speedily filling up. Donations of an array of colourful and exciting toys soon piled high, ensuring the children and families at Little Harbour will have a smile on their face this Christmas.

Thousands of toys were delivered to Little Harbour, where they were unloaded by a team of volunteers and many of the Hospice families gathered to check out the presents.

“These outstanding results has certainly cemented the support and unity the Duchy shares; touching thousands of people’s hearts along the way.” commented Pirate FM’s Head of Content Matt Bunt.

“This year, a record breaking number of Cornish businesses up and down the county became collection points in support of the Toy Appeal. An extended thank you goes out to Lamorna Express and Kay Transport, for facilitating yet another amazing gesture of offering their courier service and storage space free of charge.”

Matt continued: “The support and generosity of the local community has ensured the commitment of those involved and it’s no surprise that the appeal has created such successful results this year.”

Emma Lloyd-Cowell, Head of Fundraising at Children’s Hospice South West said “On behalf of all of the children and families that we care for and support we would like to offer our thanks to everyone who was involved in making this Toy Appeal such a success.

“The amount of presents and toys that have arrived at Little Harbour is quite overwhelming but just shows the immense generosity of the Cornish community which we are so grateful for. Christmas is a poignant time of year for our families so thank you for helping to make it extra special this year.”

Little Harbour opened its doors to families in December 2011 and is one of 53 children’s hospices in the UK. Little Harbour currently looks after over 60 families who use the hospice for short breaks, respite and palliative care, the hospice is also there for families in emergencies and for the end of life care and bereavement support.

Christmas is a difficult time of year for the families that CHSW support, it’s so important to create special memories that the Toy Appeal makes possible.  Many of these families will be staying with Little Harbour over the Christmas and New Year period and these toys will allow families to do the normal things they enjoy doing as a family.

These toys not only put a smile on the face of the precious lives of these children, it creates positivity, happiness and memories for the entire family. Through the kindly donated toys and gifts, this gives families the chance to have precious time with the people they love; whilst appreciating the incredible support they have surrounding them during this magical festive period. Through the incredible success of this year’s Toy Appeal, this will help the team at Little Harbour to create a magical and memorable Christmas for those families.

Mark Peters, Managing Director of Pirate FM said “Once again, I am amazed with the success and support of this year’s Toy Appeal. Yet again, Cornwall has shown their incredible support and generosity to make Little Harbour an even happier place this Christmas. I want to say a huge thank you to every single person who donated, NatWest for their support, along with every single business that hosted a collection box and everyone else who helped to run this special appeal. Thank you!”


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