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VIDEO: Southwest Cancer Deaths Drop
7:00am 18th December 2013
Pirate FM has learnt the number of people dying from cancer in the southwest has dropped by almost a quarter since the 1990s.
More than 30,000 people a year are diagnosed here.
Falmouth survivor Jeanette Preston set up cancer charity PANTS. She told Pirate FM: "Twenty years ago everyone thought cancer was the end of the road and they were terrified.
"With one in three people getting cancer and with many, many people surviving cancer now, it isn't a death sentence - it is turning more into a chronic condition.
"It is now known that having exercise, having a planned scheme that is tailored to your individual needs will enhance your recovery. Survivorship is key. Rather than people feeling they're a patient with cancer they feel they are a survivor of cancer."
Cancer Research UK says better drugs and surgery are making a difference.
Karen Davis, the charity's southwest spokesperson said: “Today cancer can be beaten and as these new figures show, mortality rates from this much feared disease are dropping significantly as the fruits of research are producing more effective treatments with fewer side effects.
“But while we’re heading in the right direction, too many lives are still being lost to the disease, highlighting how much more work there is to do. Our aim is that one day everyone will beat cancer and the more research we can fund, the sooner that day will come.
"That’s why we’re calling on people across the South West to back our new campaign and help us bring forward the day when all cancers are cured. It’s not just technology or knowledge that we need to win our fight against cancer – it’s funding.”
The charity spend £6m in the region last year on scientific and clinical research.
It is launching a new advertising drive on Boxing Day, featuring the life of a woman who will get cancer, as scientists race to find new treatments.
You can watch it here...7:00am 18th December 2013
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