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The Cornish Children Starting School Obese
2:14pm 8th December 2014
It is revealed that one in ten Cornish children start school obese.
New figures show that by the time they reach year six and leave primary school it is sixteen percent.
Campaigners are holding a crisis summit about the issue.
They are calling for more money to be spent on tackling the UK's growing obesity epidemic.
Britain currently invests less than £1 billion on ways to prevent the problem.
Campaigners claim it costs the country around 47 times that much every year.
Malcolm Clark from the Children's Food Campaign says rates of childhood obesity have jumped by 40 percent in the last four years.
He wants to see a crackdown on things like sugar, salt and fat content, as well as TV and online advertising of fast food.
He said: "Obesity amongst children is actually increasing still, why is this problem not going away, simply because we are not doing enough to tackle it, we need to throw the kitchen sink at it, we need to put all these interventions that are out there into practice.
"We all need to take personal responsibility, we all need to encourage our own practices on healthy eating, encourage our children to eat healthily, but that's hard, we are surrounded by advertising and marketing of unhealthy products all the time, online and on TV."2:14pm 8th December 2014
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