Pirate FM News

Keep up to date with the latest news delivered direct to your Inbox.

VIDEO: Cornish Pasty To Be Renamed In Chinese

pasty
Delicious Submit this page to reddit

6:01am 9th December 2014

The Cornish pasty is being renamed - in Chinese.

Several famous Duchy landmarks are being included in a new campaign, including Land's End and the Minack.

People from China will be asked to give names to locations and traditions here to encourage them to visit.

Joss Croft, Marketing Director at VisitBritain said: “Naming is very popular in China and this is a fun way of getting Chinese people to think about and describe places and experiences across Britain, especially as some of the British names are difficult to translate or pronounce in Chinese.

"This campaign will raise the profile of Cornwall among Chinese consumers and drive increased visits from this valuable tourism market. We would love local communities to get behind the campaign and suggest other places and locations to rename via our hashtag #greatnames.”

The new Chinese names for the Cornish pasty, Padstow, Land’s End, St Michael’s Mount, the Minack theatre and the Lost Gardens of Heligan are due to be unveiled in March next year.

In China it is popular to give Chinese names to favourite celebrities, places and foods - for example, British actor and Sherlock star, Benedict Cumberbatch, has been affectionately named ‘Curly Fu’ by his Chinese fans. The six chosen Cornish attractions were selected as being of particular interest to Chinese people, yet currently without a Chinese name.

The campaign hopes to attract more visitors from the rapidly-growing tourism Chinese market and encourage them to travel further afield around Britain. In 2013 Britain welcomed 196,000 visits from China (up 10% on 2012), which contributed £492 million to the UK’s economy (up 64% on 2012). Chinese tourists spend an average of £2,508 per visit compared to the overall average spend of £640 per visit.

You can watch the video for the new campaign here...

6:01am 9th December 2014

Share This Story

Delicious Submit this page to reddit

Contact Us

If you would like to submit a query or provide more information on this story please get in touch below.

: : Name: Email: Phone number: Message: Images:
Please wait...
  • Up to 3 JPG or PNG images, 2MB max size
  • We will always endeavour to credit you when we publish your pictures.
  • By uploading you are agreeing to this non-exclusive reuse, royalty-free, across all Pirate FM platforms, which extends to our partner broadcasters.
  • You retain copyright to all images.
  • If you would like to send us a video, please upload to YouTube or similar and paste the video URL into the message above.
Suggested articles
eu european union

WATCH: Cornish MP Backs Brexit Plans

Theresa May says we can't stay in the European single market

stephen mellor funeral 2

VIDEO: Inquests Held After Tunisia Terror Attack

Bodmin engineer Stephen Mellor was among the tourists killed

Most read
Darren Rhys Witcombe.

PHOTOS: Newquay Human Remains Identified

The discovery was made at Tregurrian last year

police line

UPDATE: Woman Dies After A30 Crash

A toddler suffered minor injuries after the collision involving a tractor

Top articles

BREAKING: Seven Rescued After House Fire

Cornwall News: Crews think the blaze in Newquay could be arson

Pirate FM Cornwall News Update - 7th January 2016

Cornwall Video News: Officials say they’re holding talks to find new jobs for hundreds of workers in Bodmin.

Brexit Secretary David Davis won £1,000 on EU referendum bet

National News: Brexit Secretary David Davis has revealed he won £1,000 betting that the UK would leave the European Union.

Business Cornwall News - Friday, 18th December 2015

Business Cornwall News: Cornwall is spearheading reform of the Uk’s business licensing laws following a a year-long project.

Bollywood actor Salman Khan cleared of gun charge over hunting trip

Showbiz News: Bollywood actor Salman Khan has been cleared of using unlicensed arms while hunting for rare blackbuck antelopes 18 years ago.

Donald Trump claims in interview he 'doesn't like' using Twitter

World News: Donald Trump, who has made headlines with his rants at critics on Twitter, has said he does not like using the social media platform.

Andy Murray makes winning start at Australian Open

Sports News: World number one Andy Murray kicked off his Australian Open campaign with a hard-fought straight-sets victory against Illya Marchenko on Monday.

'Where's Wally' fugitive hands himself in to police live on Facebook

Strange News: A man who changed his Facebook profile picture to Where's Wally as he was being pursued by police has handed himself in, live on social media.

Newer article

1 In 3 Parking Tickets Overturned

Cornwall News: Pirate FM has learnt thousands of parking tickets are being written off on appeal in Cornwall

Older article

Man's Body Found Near Fowey

Cornwall News: Emergency crews called to Golant

Cornwall's Pirate FMPirate Extra Footer LogoEscape to Cornwall radioLoveCornwall.com - The Cornish Business DirectoryPirate Education and Training

 

© Copyright Pirate FM

Pirate FM cannot be held responsible for the content of external links.