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Launceston Discount Card Hailed
8:01am 4th November 2012
Businesses in Launceston reckon the town's fortunes are turning.
There were fears changes to parking and higher ticket prices had caused trade to drop off.
But now it is claimed a new 'shopper card' is bringing people back to the high street.
Several local stores are signed up and can offer discounts through it.
Lyndsay McCasey runs Bray Farm Shop and said it has helped enormously: "People feel good about anything they get for free and I know for the customers who've had it; it creates a positive effect because they're getting something back for the money that they're spending.
"We definitely have been busier through it and it is just a way of publicising the town as well. I think it's something positive and something that's creating a focus on Launceston."
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