Radio Advertising in Cornwall, Plymouth and West Devon

Transmission Area

Pirate FM is heard across the whole of Cornwall, Plymouth and West Devon and operates via two transmitters - 102.8 (West) serving Mid and West Cornwall and 102.2 (East) serving Plymouth, West Devon and East Cornwall.

 

Headline Audience Figures

  • Adult population 480,000 in Total Survey Area (TSA)
  • Weekly reach 153,000 Adults 15+
  • Weekly reach 32%
  • Average listening hours 10.8 each week
  • Total listening hours 1.650 Million
  • Market Share 16%
  •  IN OUR TARGET 25 to 54 TARGET AUDIENCE PIRATE FM HAS THE MOST LISTENERS OF ANY STATION SERVING OUR AREA. We reach more listeners each week than any other station, national or local, BBC or commercial.

Our Audience

  • We target our programmes at 25 - 54 year olds. We  reach an amazing 44% of that age demographic every week, giving us a 23.8% market share .

  •  We also reach 29% of all  ABC1 listeners in the area weekly and 36% of all C2DE Listeners

 

 

Our Listeners

Pirate FM reaches 153,000 listeners every week a reach of 32% of all adults 15 and over.That means almost a third of all adults in our listening area tune in each week!

Over a 4 week period that increases to 226,000 or 47%.

Over 13 weeks, which is the typical length of an ad campaign that becomes 278,000 or 58%.

Pirate FM's format is designed to appeal to a broad audience and the listening figures show that this works! We are focussed on being familiar, family orientated, entertaining and getting involved in a huge number of community events right across our transmission area.

Pirate FM has a long-term, loyal audience with 1.650 million listening hours weekly, an average of 10.8 hours per listener per week.

Pirae FM is NUMBER 1 in the key 25 to 54 Demographic

Pirate FM  also has more listeners in the core demographic of adults aged 25 - 54, than any other radio station in our listening area.( National or local , BBC or Commercial) Reaching 44% of this demographic each week, or 91,200. This translates in to a market share of 23.8%

For radio advertising that reaches the biggest audience there is simply no competition. In terms of reaching the maximum number of people  for your money we can not be beaten.

Source for all figures quoted: RAJAR Pirate FM TSA 12 months ended December 2009