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3 Important Tips for New Auto Repair Shops

2nd September 2019

As an auto mechanic, you know that you can book up quite quickly once word gets out there that you are knowledgeable and reliable when it comes to diagnosing and making necessary repairs. Unfortunately, that’s where many garages fail. As a new business, many potential customers may not even know you exist and even the customers that followed you to your own shop may not be able to bring in the volume by word of mouth you will need to survive. These are the tips you need when growing a new business. It’s all about marketing.

1. Make Strategic Use of the Internet


While you are operating a local repair shop and are targeting a local market area, the first thing you need to understand is that most people now search for new businesses online. This is where tools like Google My Business come in handy and while on the subject of Google, don’t forget to use a bit of Search Engine Optimization or SEO. These are the keywords that most people will search for when looking for a garage. Although you will most likely need to employ a marketing team, the return for your investment can be huge if done correctly.

2. Understand Why You Need a Website


This brings us to the fact that having a website is also extremely important. People like to know who you are and what you do before they make that all-important initial call, so even a shell of a site in the very beginning helps. List any services you offer along with professional associations you belong to and any types of vehicles you specialize in. While you’re at it, if you want to make money online, you can also use tools like the profit margin calculator on oberlo.com. This kind of tool will help you set adequate prices so that you do more than break even. One of the biggest mistakes many new businesses make is pricing too low to realize a profit, which they do to attract business. Your website with low prices listed may bring people in the door, but how long can you keep those doors open if you price yourself out of business?

3. Hit Hard and Heavy in the Beginning


This has brought us full circle to the fact that there is both an art and a science to local area marketing. While radio and television ads are still effective, people don’t tune into the radio if their car suddenly breaks down! They don’t have a phone book on them when they are mobile, so what do they do? That’s right! They take out their smartphone and Google a local garage in your area. That’s the bottom line on local area marketing and why that profit margin calculator is so important. Not only do you need to calculate the cost in time, parts and labor but you also need to add in the cost of marketing.

Never be afraid of investing in marketing, especially at the very beginning because this is how you will bring in business. If you hit hard and heavy in those first few months, the residual business will more than compensate for your initial investment. That’s the most important tip of all, so don’t be afraid to use every tool at your disposal to announce your presence. Yes, the Internet reaches the largest audience, but a well-rounded marketing strategy covers all your bases and that’s exactly what you need.

Posted by Mark at 8:12pm

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