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How Digitisation is Revitalising Older Media

8th June 2020



Digital transformation has become a very popular buzzword over the last few years, integrating itself into office meetings in a variety of sectors. However, one area in which digitisation genuinely transcends corporate linguistics is in its ability to bring older forms of media back into the spotlight, revitalising everything from music to retro video games into usable formats for a new generation.


In this article, we’ll be looking at what the driving forces are behind digitisation and what impact it has had on non-natively digital media.

A Change in Demographics

One of the reasons why digitisation of older media has come into the spotlight in recent years is that the world is currently stuck in the middle of a generational shift. 


At one end, there is a huge growth in the global middle class, from an estimated 1.8 billion people in 2009 to potentially 4.9 billion by 2030. A large part of this rapidly increasing middle class can be defined as millennials or those born between 1981 and 1997.


This millennial middle class is defined, in part, by its rapid adoption of new technologies, digital nativism, disposable income, and having a certain level of reverence for nostalgic media.


At the other end of the spectrum is the ageing baby boomer generation who are still interested in purchasing the media that defined their time in the sun.


At the centre of this Venn diagram is an enormous consumer market looking to access games, music, films, and TV shows that are stored on outdated media such as vinyl, VHS, magnetic tapes, and video game cartridge systems.


The desire to tap into that market is the driving force behind the trend of digitizing older media.



Revitalizing Older Media

Music is the poster child of how older media can be successfully digitised. It might be all but impossible to find a tape player these days, but you can almost certainly find a digital remastering of the album you were looking for. 


Radio has also transitioned to digital, enabling a greater level of information to be passed to the listener and greater choice in the music you can find on the radio. There has never been a better time to find a digital radio station playing only the 70’s music you love.


While vinyl has made a fairly significant comeback in the last few years, most modern record players can now sample your records into MP3, complete with the pops and scratches people love so much. 


While it might seem reductive to sample one perfectly useable media into another, one of the reasons why record players fell out of fashion is because you can’t have one in your car, or your pocket. 


Casinos are a great example of how formerly bricks and mortar businesses can reach a new and much larger audience through digital means. 


Online betting is predicted to be one of the fastest-growing segments during the next five years, and part of this is because online casinos have managed to revitalise the image of traditional casino games, tapping into the also rapidly growing desire for mobile-based online gaming.


Besides being able to take advantage of a mobile platform and access a new audience, online casinos can now reduce player churn and attract new players through digital advertising, offering daily challenges, special offers, and even offering no deposit casino bonus codes to entice new players.


Gaming itself has descended fully into a retro-revival phase, with older games being remastered or re-released for new consoles, with websites like Good Old Games literally specialising in remastering old games to run on newer operating systems. 


The sheer popularity of retro gaming can be seen in the recent flood of pocket-sized re-released games consoles, from the Super Nintendo Entertainment System (SNES) to the original Sony Playstation.


At its core, the greater digitalisation of older media is beneficial. It increases the range of entertainment available to people in the most portable and easily accessible format and, to an extent, makes it easier to stop things stored on older forms of media from disappearing because they are no longer playable.

Posted by Mark at 3:17pm

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