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How to Get Started With Social Media Marketing

7th April 2020

These days, marketing your business is something that goes on across multiple platforms. One of the most versatile and useful of these platforms is social media. The art of social media marketing has become such a valuable thing for small business owners to learn about and implement. Through this niche type of marketing, you can boost your web presence and increase your outreach and brand awareness. 

If you are wondering how to use social media marketing, here are a few things to consider doing in order to get started.

Pick Your Platforms

There are a number of social media platforms to choose from when you are starting out in creating an online presence. Each of these platforms can give you access to different demographics. The first thing you need to do is figure out who you wish to target and select the platform that has the most users within that group.

While you can certainly create a profile on all of the social media platforms out there, it can be time consuming to manage all those profiles. If you are just starting out with social media, then it is better to begin with one or two platforms that will give you the ability to reach the largest number of relevant users. 

It is always possible to expand to other platforms later on once you have established your initial social media presence.

Create Content

Your social media pages will need plenty of content in order to be as informative and appealing to potential clients as possible. You will want to develop various kinds of content including relevant copy, videos, and pictures. Make sure to only post things that reflect your business in a respectable and positive light. In other words, steer clear of anything that might be controversial or off-putting.

You should take the time to generate this content so that you can be absolutely sure that what you put out on social media is of good quality. Creating quality content can be a tough and time-consuming task, but there are methods that you can use to help you accomplish this in a timely and cost-effective manner. 

In the current climate of people staying at home, it’s not unusual to log onto your personal Facebook page or Instagram and see a TikTok video beginning to play. TikTok is incredibly popular app, which allows users to upload 15 second video clips, often based around a music clip. While its primary users are consumers, businesses are beginning to see the positive of using TikTok as part of their social media marketing campaign. For example, it enables your target audience to see that you keep up to date with trends and want to create a personal connection with each person. Knowing when to post your TikTok videos can be tricky, however, so be sure to research the TikTok platform a bit more so that you can understand better how to maximize your reach. 

Don’t Fall Behind

The key to successful social media marketing is a strong social media presence. In order to have a strong social media presence, you need to be present. It isn’t enough to simply set up your social media pages and then move on. Rather, you need to check in on those pages regularly so that you don’t miss any messages or posts to your page from clients. If you don’t feel that you have the time to do this, designate someone who can do this job well.

Posted by Mark at 3:27pm

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