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How to Take Your Small Business to the Next Level During Difficult Times

24th April 2020

We live in unprecedented times at the moment. With people around the world stuck at home, and only the most vital businesses still functioning normally, there’s a significant strain on business leaders.

Small businesses are going to have to react quickly to the new realities of the world, so it’s important that business leaders put a huge emphasis on planning their responses. 

In times of crisis, there is always opportunity, and some businesses will be able to move forward through this period. Still, for other businesses, the immediate goal is to sure things up and give themselves a platform to move forward from in the near future. 

Either way, now is the time to be looking at your business and making plans to take it in the right direction. 



There’s a lot of pressure on business leaders at the moment, but it’s essential to avoid making knee-jerk reactions. Instead, your actions need to be well planned, with careful thought going into each decision. 

The world might be changing very quickly, and it can be very difficult to predict what’s going to happen day-to-day, let alone month to month, but you’ve got to try and make contingency plans for different eventualities. 

Taking stock of where your business is at and understanding it in great detail will really help at this moment as you look to try and understand all the implications of what’s happening in the world. 

Your business plan might not perfectly predict what’s going to happen in the future, but it will give you a fighting chance of reacting to whatever does come. 


Goal Setting 

Take control of the aspects you can control by setting yourself goals and working towards them. It’s easy to think, “oh well, the world is a little bit crazy at the moment, so I’m just going to do my best,” but you still need something specific to work towards. 

There are still lots of things you can control, and setting goals that are specific, measurable, achievable, relevant, and time-bound will help you keep on top of them. 

Find the areas of your business you can improve on in the coming days, weeks, and months, and set yourself challenging goals. There may be some aspects of business that you can’t work on at the moment, but there is an awful lot that you can work on. 

Set yourself a challenge and give yourself something to work towards.



With cash flow being a major problem for many businesses in these times, you’re going to have to spend time looking into the financial options available to you. There are government schemes to help small businesses through this crisis, and you will need to find ways of using these schemes to best suit your business. 

There are always lots of different financing options out there; the key is finding the ones that best suit your business. Financially, your business might have taken a hit in recent months, but you’ve got to see it as an opportunity to take your business forward again. 

Look into the financing options available to you and use them to help propel you on to the next level. 


Focus on the Customer 

There are few things that are more reassuring to have in times of uncertainty than a loyal customer base who you know you can rely on to keep coming back to you. This kind of loyalty is very hard to earn, though, and you’ve got to offer the customer an incredible experience to achieve it. 

Your customers are the people that bring the money in and keep the wheels turning, so they’ve got to be your focus. Customers have so much choice these days that they can take their money wherever they want, but if you keep giving them a reason to come back to you, they will. 

Even if your operations have gone mainly online now, there’s nothing stopping you from offering the perfect customer experience, so go the extra mile. 


Stick to the Things You Do Best

Don’t get dragged into trying to do too many things all in one go. You got to where you are because you do certain things well, so stick to those things and let others take care of the things you aren’t so good at. 

This can be true for your personal management of the company, where it’s important to delegate and allow others to take responsibility, but it can also be true of the business as a whole. 

Do the tasks your business is good at, and outsource those your business isn’t so good at to people who are good at it. You want to be doing as much of the things you do best, and the best way to do this is to get others to do the things that they can do better. 

Collaborating with other companies has never been easier, and you might find your business works more efficiently and does higher quality work this way. 


Take a Break 

It’s an essential time for your business, but you can’t spend your whole time obsessing over it. You’ve got to give yourself a break at certain points and just relax. When you come back to it, you will have clearer thoughts and better ideas. 

It’s easier said than done when you’re stuck at home, but there are still things you can do. Read a book, visit Free Slots UK, do a home workout, there are lots of things you can do to keep your mind from going stir crazy. 


Stay Positive 

It might be a particularly difficult time for small businesses, but you’ve got to stay positive. What will be will be, but keeping a positive attitude is going to give you the best chance of coming out stronger on the other side. 

There are always things you can be working on, and you can always be making small improvements in some areas of your business. 

Keep working and planning for the future, and you’ll give yourself the best chance of moving your business forward. 


Posted by Mark at 1:13pm

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