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Reviewing Online Review Sites: How to Get the Best Deals

28th January 2020

Review sites; you can’t escape them. No matter the product or industry, there’s a site that gives you the lowdown on what’s hot, what’s not, and how you can save money. We’ve all heard of TripAdvisor and Trustpilot, but they’re just the tip of a much larger iceberg. Indeed, when you scan the internet, you’ll find almost as many review sites as things you can review.

According to research carried out by Bright Local, 91% of consumers say that a positive review makes them more likely to buy something. Building on this, data from Podium shows that 93% of people admit online reviews impact their buying decision. Finally, a survey by Invesp found that customers are willing to spend 31% more when a business has excellent reviews. In short, online reviews are hugely important for businesses. However, it seems that they’re also important for us as consumers.

review site

Use the Wisdom of Others But Do so Wisely

With the internet opening up more options than any one person can conceivably process, we need to rely on the wisdom of others. Be it an industry expert or the weight of public opinion, online reviews help to guide us in one direction or another. Naturally, this opens us up to misinformation, mistakes, and attempts to exploit our reliance on reviews. In other words, you can’t always trust what someone has written. Because reviews have taken on a new level of significance in recent times, anyone can use them to try and make money. This includes scammers.

In 2019, Amazon was hit with two million unverified reviews according to research by ReviewMeta. Based on this, the analyst agency calculated that up to 11.3% of all reviews on Amazon could be untrustworthy. Basically, because anyone can write anything, you don’t always know what’s real and what’s fake. Fortunately, there are some things you can do to verify the legitimacy of an online review. In the online gaming and gambling world, for example, expert guides tend to focus on technical features as well as promotions.

For example, the 777 casino team explain how Dunder Casino is licensed by the UK Gambling Commission and Malta Gaming Authority. It also notes the company’s license numbers and its software suppliers. A review that simply focused on the fact Dunder offers free spins and cash bonuses shouldn’t be given the same amount of credit. Why? Because it’s easy to sell promotions and cash bonuses. In reality, these don’t tell the whole story. This logic applies to any review you’re reading. If it only focuses on the glossy stuff, the writer probably hasn’t conducted a thorough analysis of the product.

Analysis, Comments, and Codes of Conduct are Crucial

If you read through reviews from another trustworthy source, TripAdvisor, you’ll see that they shine multiple spotlights on a holiday destination. What’s more, you can lean on the weight of public opinion. Thanks to like buttons and voting systems, you can get a better idea of whether other readers found the review helpful. In fact, when a site allows comments, you can get mini-reviews on reviews. These replies are a great way to see if what was written is an accurate representation of the truth. Finally, you should look for some mark of authority. Although this may not be available in all instances, certain industries are overseen by regulators.

For instance, car insurance comparison site Money Supermarket is regulated by the Financial Conduct Authority. Because it reviews, rates, and, ultimately, acts as a broker that sells car insurance, it has to abide by a strict code of conduct. This, in turn, means that it can’t oversell or mislead customers. Therefore, if the review site has a seal of approval from an outside authority, you can put more trust in it.

In the end, it all comes down to caution. Online reviews are everywhere but not all of them are worth reading. As you scan a review, don’t take everything at face value. Use your own knowledge and some additional research to make the right choices. Do that, and credible online reviews can help you find the best deals and more.  

Posted by Mark at 3:11pm

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