Everything You Need to Know About Expanding Your Craft Business


Craft businesses are wonderful, specifically because they can be as large or as small as you need them to be. You can sell one or two items a month, or you could go so far as to make it your full-time career. Either way, it’s money in your pocket for doing what you love. When you’ve made it past the first threshold, however, and have enough customers and interest to expand your business, you’ll need to take it to the next level with these steps:

1 - Upgrading Your Online Presence

If you want to expand, you need to increase your visibility and your professionalism. Start first with updating the look and feel of your social media accounts and marketplace profiles. Create a logo, a mission statement, and a set of values. The more professional you look, the more people will buy from you, but remember, when you look professional, you have to provide a professional-quality product.

 Another way you can upgrade your online presence is to take control of the online store portion part of your business entirely.

2 - Creating a Surplus of Stock

Unless you work on a commission-base (meaning each product is unique to customer specifications) you’ll want to take some time off to build up a stock of product. You can rent out a self-storage unit near you to keep your product safe and out of your home, meaning you can continue to create without running out of space, and can keep things orderly and professional.

3 - Marketing for Further Reach

Having an upgraded look on your social media is a great start to furthering your reach, but you shouldn’t stop there. Instagram and Facebook have lowered engagement again and again through new algorithm changes, meaning that it’s harder than ever before to grow an audience organically. To help you get a decent start, keep your account personal, rather than business. You should also aim to be very active in the community and grow a group of craft and craft-enthusiasts that admire your work.

 Another way you can further your reach is to offer your expertise. Write articles, create tutorials, and so on. You can contribute guest posts to online magazines, do interviews, and so on. You just need to be varied, and you have to go for it.

 4 - Budgeting and Managing Your Time

One of the scariest parts about growing your craft business is that, when you are successful, you can quit your day-job. Making that change is huge, but it can be done. Before you do, however, you need to master how to budget (as you will have to pay tax at the end of the year, rather than have it taken from each month) as well as how you manage your time. You will need to create, market, and manage your business. Once you’re comfortable, you can make the transition.

Changing your life and taking a chance can be a scary thing, but if you can be your own boss, doing what you love, who wouldn’t want to take the plunge? Before you do, however, you need to prepare your business and yourself in order to ensure further success.