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Cornish Language Debate

Cornish Language Debate

Published at 4:12pm 24th April 2015.

Cornish language debate at Cornwall Business Fair 2015

Cornwall Chamber of Commerce's Business Fair will play host to a debate analysing the place of Cornish language in business.

Last month, the government announced it would invest £150,000 to promote and develop the Cornish language; what does this mean for business in Cornwall?

For some, use of the Cornish language has given strength to a brand, for others the benefits are less clear.

For a number of sectors in Cornwall use of the regional dialect in branding has become a popular way of effectively communicating the values and identity behind the product; St Austell Brewery for example named their 'uniquely Cornish' lager 'Korev', meaning 'beer'.

However, for B2B companies the value and reasoning behind use of the Cornish language in business is one which divides opinion.

If an accountancy firm rebrands and includes the Cornish for 'Managing your finances' in its logo, does it give the brand a stronger identity? Does it devalue the service for some? What assumptions do organisations outside of Cornwall make about the business?

Cornwall Business Fair 2015 aims to shed more light on these questions by providing a platform for top language and branding specialists to debate the issue.

The panel of five includes two language specialists; Jenifer Lowe, programme manager for MAGA - the Cornish Language Partnership and Gethin Edwards, senior promotion and facilitation officer for the Welsh Language Commissioner. Malcolm Bell, chief executive of Visit Cornwall will also take a place on the panel.

Design agency MD Martin Nixon (Nixon Design) will debate alongside Roger Pride, managing partner of London, New York and Cardiff based branding agency, Heavenly.

The debate - which is free to attend, takes place in the Gallery at Eden, 3.15pm on Wednesday 13th May 2015.

For more information about the Business Fair visit www.cornwallbusinessfair.co.uk 

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