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VIDEO: 1 in 3 Cornish Schoolchildren Overweight

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6:03am 6th January 2015

A quarter of Cornish children are now dangerously overweight by the time they start school.

New stats reveal that has ballooned to almost one in three by the time they leave for secondary.

Health experts say some under tens are getting 50% more sugar packed into their diet than they should.

They warn that leaves them at risk of things like diabetes, heart disease and cancer as they grow up.

Now a new campaign is being launched to try to persuade families to swap sugar-packed food and drinks for healthier ones, four times a day.

People who have tried it have gone from consuming 483g of sugar a day to 287g, saving the equivalent of 49 cubes of sugar.

Russ Moody, from the southwest Public Health England Centre said: “Reducing sugar intake is important for the health of our children both now and in the future. We are all eating too much sugar and the impact this has on our health is evident.

“This campaign is about taking small steps to address this. We know from past campaigns that making simple swaps works and makes a real difference. This year we wanted to be even more single minded in our approach, which is why we are focusing on sugar alone.

“The family challenge highlights that simple swaps could lead to big changes if sustained over time and we’d urge parents in Devon, Cornwall and Somerset to try one more simple swap in January and beyond.”

Cathy Court, founder of Netmums said:  “We know that mums want to provide a healthy diet for their children but balancing a number of competing priorities, including healthy eating, can be tricky. Although sugar consumption is a worry for parents, we understand that taking steps to reduce sugar can be really difficult. 

"We hope that these simple Sugar Swaps from Change4Life will make it easier for parents to reduce their family’s sugar intake.”

6:03am 6th January 2015

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