Keep up to date with the latest news delivered direct to your Inbox.
South West Small Businesses 'More Confident'
2:31pm 24th May 2012
More and more small businesses in Cornwall and Devon are making more money.
That is according to a new Confidence Index.
It says almost half in the south-west are more upbeat, a third are reporting a rise in profits, and one in six wants to hire more staff.
Vistaprint is behind it.
Spokesman Richard Houghton says online marketing is key: "What you say is as important as who you are. If you're saying things interesting, if you're running an attraction in Cornwall, or you're running a hotel, or you're running a business that relies on tourism business, you can pick out the tourists you want to reach and your can compete.
"I think they're getting much more savvy about how they market themselves. They're using social media and things like Facebook ads and Twitter to reach a clear local audience and it gives them a chance to compete with the bigger guys".
Richard has these three tips to boost business:
Have a very clear idea of what you are selling.
You need to know who is most likely to buy it, so you do not waste any time with people who are not going to spend money with you.
Be consistent and hold your nerve because it takes time to get the message through.
Share This StoryTweet
WATCH: The fire that shut main road to south-west
Here's why you might have got stuck on the M5...
WATCH: South-west police to run 24-hour drones unit
It follows a trial to test stuff like crime scene photos
BREAKING: Woman airlifted after 'serious' A30 crash
Cornwall News: Police think her injuries could be "life-changing"
Westminster attacker Khalid Masood's wife 'saddened and shocked'
National News: The wife of Westminster attacker Khalid Masood has said she is "saddened and shocked" by his actions.
Goodbye? Adele says she may never tour again
Showbiz News: She may have sold tens of millions of albums and filled arenas around the world, but Adele says she may never tour again.
Cyclone Debbie: 'Howling' storm batters Australia's northeast coast
World News: Thousands of homes are without power and buildings have been damaged as a powerful storm has begun to batter Australia's northeast coast.
Scottish Muay Thai boxer Jordan Coe found dead in Thailand
Sports News: A Scottish boxer has died in Thailand of suspected heatstroke.