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South West Small Businesses 'More Confident'

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2:31pm 24th May 2012

More and more small businesses in Cornwall and Devon are making more money.

That is according to a new Confidence Index.

It says almost half in the south-west are more upbeat, a third are reporting a rise in profits, and one in six wants to hire more staff.

Vistaprint is behind it.

Spokesman Richard Houghton says online marketing is key: "What you say is as important as who you are. If you're saying things interesting, if you're running an attraction in Cornwall, or you're running a hotel, or you're running a business that relies on tourism business, you can pick out the tourists you want to reach and your can compete.

"I think they're getting much more savvy about how they market themselves. They're using social media and things like Facebook ads and Twitter to reach a clear local audience and it gives them a chance to compete with the bigger guys".

Richard has these three tips to boost business:

Have a very clear idea of what you are selling.

You need to know who is most likely to buy it, so you do not waste any time with people who are not going to spend money with you.

Be consistent and hold your nerve because it takes time to get the message through.

2:31pm 24th May 2012

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