Pirate FM News 2 minute read

PHOTOS: Can You Spot The Dark Meaning Behind These Photos?


Published at 11:25am 5th October 2016.

Instagram, the photo sharing site is the chance to gain a glimpse into people’s life - but is all as it seems?

Louise Delage set up an account and, in five weeks, she had already gained 55 thousand followers.

But she has a secret.

It may appear Louise is living the life of luxury - posting shots of herself on boats, eating out in fancy restaurants and soaking in the sun on the beach.

But there’s a dark message hidden within every single one of these photos.

Take a look at some of the snaps below - can you work out the similarity between them?

Scroll down for the answer...

Cheers ! %uD83C%uDF77

A photo posted by Louise Delage (@louise.delage) on

Family Time

A photo posted by Louise Delage (@louise.delage) on

Souvenir de Bretagne

A photo posted by Louise Delage (@louise.delage) on

Remember August

A photo posted by Louise Delage (@louise.delage) on

White lights

A photo posted by Louise Delage (@louise.delage) on

%uD83D%uDE27 Contemplation %uD83D%uDE27

A photo posted by Louise Delage (@louise.delage) on

%uD83D%uDE3B Graouuu %uD83D%uDE3B

A photo posted by Louise Delage (@louise.delage) on


Turns out this Instagram page has been secretly raising awareness of how easy alcohol addiction can be overlooked.

Louise isn’t real. She is, in fact, a model hired by Paris ad agency BETC.

She’s been posing for these luxurious shots where bottles, glasses or cocktails can be seen in every single photo.

Addict Aide posted the video showing exactly what the campaign was all about…

It’s gained more than 400 thousand views with the key message - “It’s easy to miss the addiction of someone close.”

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