Asda to donate £5 million to FareShare and the Trussell Trust

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Asda to donate £5 million to FareShare and the Trussell Trust

Published at 2:55pm 21st March 2020. (Updated at 2:57pm 21st March 2020)

In a message to customers today, ASDA CEO Roger Burnley has promised £5 million to charities FareShare and the Trussell Trust in a bid to 'help the country's most vulnerable' in 'the most extraordinary of times'.

The statement from Roger Burnley read:

"These are the most extraordinary of times and whilst it has only been a few short days since I last wrote to you – so much has happened in that time. Every day I become more keenly aware of our responsibility to help feed the nation – both by keeping our shelves stocked and deliveries moving – and I am incredibly grateful to my colleagues in our shops and depots for their efforts. We also have the ability to support our communities by providing employment to those whose jobs have been impacted by this crisis, and by supporting our charity partners to help the most vulnerable in our communities. 

We know that foodbanks are in need more than ever in these unprecedented times, which is why we will be donating £5 million to our partners FareShare and the Trussell Trust to help the country’s most vulnerable people through COVID-19. 

The extensive package of measures will provide over 4 million meals to families in food poverty impacted by Coronavirus as well as giving more than 3,000 charities the ability to access free food over the next 3 months as they fight to tackle the impacts of Coronavirus in their communities. The donation will help the two food distribution charities as they experience a huge increase in demand over the coming months, as more vulnerable people turn to food banks for help through COVID-19. 

The funding will also continue the work of the Fight Hunger Create Change partnership between Asda and the two charities by helping tackle the root causes of poverty through supporting 800,000 people over the next year with debt and financial advice."

 

The supermarket has also stated that their stores will now only be open between 8am - 8pm in an attempt to allow staff to restock the shelves and uphold the cleanliness of each store.

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