Pirate FM News 2 minute read

VIDEO: The Milk Tray Man Could Be A Woman

milk tray

Published at 6:15am 9th October 2015.

The Milk Tray Man is back, because the lady still loves it.

The action hero swam through shark infested waters and blew up gangsters to deliver a box of chocolates.

Now the ads from the seventies and eighties are being remade - and the search is on for a new star.

Cadbury says it could be a woman.

It has set up a website allowing people to apply or nominate others.

James Coombes, who appeared as the enigmatic man in the eighties, said: "I loved this role the first time around and nothing has changed since, so I’m sure whoever gets to fill my shoes will be just as delighted.

"We’re on the search for a modern Milk Tray Man, someone who is thoughtful yet adventurous, and I'm really looking forward to seeing who it will be."

Mondelez International senior brand manager Hortense Foult Rothenburger said: "In the past he was known as a daring action hero, and while a sense of adventure is still key to his character, what we want from today's Milk Tray Man is someone that is also thoughtful and goes the extra mile to put a smile on our face.

"With an application process that's open to all, we're confident we'll find a modern-day hero and new star of our ads - a thoughtful and daring individual that's ready to step up to the mark and take on this iconic role."

Applicants can register their interest at www.newmilktrayman.com.

Take a look at the famous adverts here...

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