Pirate FM News 2 minute read

Jean Genie: The Denims That Grow To Fit

jeans

Published at 6:01am 14th March 2013.

The average woman, we are told, has ten pairs of jeans stashed in her wardrobe.

Four of them no longer fit - risking bursting a button or an unflattering muffin top if you do manage to wrench them on.

Now the inventors of the so-called Wonderfit Jean think they have come up with a solution: Denims that span three dress sizes.

It should mean a small size will perfectly fit a size 8, 10 and 12 while medium will manage sizes 14, 16 and 18.

 

Ever the innovators, George at Asda think they have the solution. They say their new £18 Wonderfit jeans fit comfortably across three sizes - so a size small will perfectly fit a size 8, a size 10 and a size 12 woman, while medium will flatter and fit a size 14, 16 and 18.

It is because the denim being used is woven together with a high elastane content, so it keeps its shape and stays comfortable - without going baggy.

Asda, which is selling the £18 trousers from today said: "Like a second skin the jeans ensure comfort and fit whilst the specialised fabric ensures they keep their shape, springing back to the smallest size once washed."
 
Fiona Lambert, from George said: "We’re well-known for our innovation at George, and the latest problem solving denim technology – the Wonderfit Jean- offers a solution to many women across the nation whose weight tends to fluctuate regularly. 

"We’ve all had days where we struggle to button up our favourite pair of jeans after over indulgence and likewise days where our favourite jeans are a little looser following weight loss.

"With the Wonderfit, gaining or losing a few pounds will make no difference, you’re guaranteed a perfect fit every day."

Email Icon

Sign up for exclusive news, competitions and offers.
Proper Local News updates from Pirate FM

Suggested articles

Manchester United's Paul Pogba and Marcus Rashford fit for Premier League restart, says Ole Gunnar Solskjaer

Sports News: Manchester United manager Ole Gunnar Solskjaer says Marcus Rashford and Paul Pogba will be fit for the proposed resumption of the Premier League.

Pep Guardiola delighted with Man City fitness as Premier League nears potential return

Sports News: Manchester City boss Pep Guardiola is delighted with the fitness of his players as the Premier League nears a return, with clubs expected to give the go-ahead to the introduction of phase two of training on Wednesday.

Newer articles

Farewell Fergie

National News: Full statement from Sir Alex Ferguson as he announces his retirement from Man United

Older articles

Men: At Last - The Right Thing To Say!

National News: A survey of women reveals what they really want guys to answer to the dreaded "Does my bum look big in this?"

VIDEO: Cat Napper Caught on CCTV

National News: Police hunt callous woman seen stealing kitten by shoving it into handbag

Most read

More details released after two fatal incidents on Cornish coast

Cornwall News: A teenage girl died after becoming trapped under an inflatable boat

Pirate Extra Pirate 70s Escape LoveCornwall