You Can't Afford Not to Have a Business Blog: Here's Why

Does your business have an online blog? If not, you need to reconsider your decision.

Too many business owners don’t think a business blog is worth their time. They are way too busy chasing down leads and schmoozing customers to write blog posts. What they fail to understand, however, is that a business blog is a seriously valuable tool.

Engage with Customers

A business blog is an easy way to connect with your audience.  As long as you enable comments, you can have a conversation with your audience, answer questions, and take feedback on board. The more engaged your audience is, the more you will find out who they are and what they are looking for.

It works both ways, too. Ask questions and invite feedback on your blog posts - and company.

Search Engine Optimisation

As any professional SEO company like Click Intelligence will tell you, blog posts are very important from an SEO perspective. There is a limit to how many pages you can add to a company website, but creating a blog gives you unlimited opportunities to add more content. The more blog posts you write, the more the pages are indexed, which will increase website traffic and online visibility.

Blogging also generates inbound links to your website. If your posts are awesome, other bloggers will want to link to them as valuable resources. Natural links are far more valuable than paid links.

You can also use your blog posts to provide content for social media accounts. Each time you write a blog post, add it to your LinkedIn, Facebook, and Twitter feeds. Don’t forget to include links in your email newsletters too.

Include keywords in your blog posts and it should help you rank for long-tail key phrases. This will help to boost conversions for less common but higher converting keywords.

Boost Your Brand Authority

If you want to be influential in your niche, you need to demonstrate how knowledgeable you are. A business blog is a great way to provide useful resources to customers, such as “how-to” tips.  Your aim should be to inform and educate your readers. Do this and you boost your brand authority.

Keep your posts informal and engaging. Give the technical language a miss or you risk alienating your readers. You can even blog about personal subjects if you like, although it is best to avoid anything too personal.

Audience Analytics

Use blog analytics to find out who your readers are and where they come from. There could be a whole new market out there to exploit!

Create a WordPress Blog

It is easy to create a blog, especially when you use WordPress as your content management system. If your site is running on WordPress, create a new page and designate it as your blog. For sites not running on WordPress, install WordPress in a sub-directory or speak to the person who designed your website.

Once you have a blog set up, it’s time to add some content. You can either write your own blog posts or hire a writing company to produce engaging, interesting, and useful posts on your behalf. 

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